April 18, 2019, 01:52:56 PM

Author Topic: Benchmarking marketing?  (Read 122 times)

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Offline robinhoodd

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Benchmarking marketing?
« on: February 14, 2019, 10:30:00 AM »
What is benchmarking marketing do you guys know anything about it?

Offline nevilee

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Re: Benchmarking marketing?
« Reply #1 on: February 14, 2019, 03:10:51 PM »
As much as I know Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost and it's marketing and marketing according to it is called benchmarking marketing.

 

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